Apple Vs Google the battle continues, enter Bing
The battler between the two tech giants just got fiercer since the refusal of Apple to approve Google Voice application on iPhone and subsequent resignation of Eric Schmidt ( Google CEO) from Apple’s board.
Currently, both companies are competing in mobile technology, mobile ads and OS. As they now right into same territory, each now have their turfs to protect.
Apple will be launching is new version of iPhone next month, and romour around has it that, Apple is set to replace Google with Bing as the default search engine on iPhone. The deal has ran for 3 years and was said to be worth $100 million a year. It will be a super win for Bing and Microsoft seem to be out of fashion in the smart phone market!
Strategically, it’s a smart business (taking out users’ loyalty to Google) to do as Apple as being taking various steps to protect it’s cashcow products. Apple recently banned application developed with Adobe software.
Google on the other hand as we all know, has contiued it’s innovation and launching couple of products and deals. Google’s acquisition of AdMob was recently clarified by FTC and Google TV was also announced a week ago..
The bottomline
Don’t expect the battle to settle down any time soon, technology is converging to mobile so they are both trying to own the future! Looking at how things are shaping up and historically, it might favour Google in the long run. It’s Android is open and available to other phone manufacturer (which will improve adoption) while Apple’s iPhone is closed. Android users are increasing by the day and will surely continue.
Apple on the other hand is not sleeping; it launched iPad less than two months ago and have sold more than 2 million units. Apple TV has also been romoured to be sold for $99.
The battler has just started, let’s keep a tab!
Google still has little to learn in the mobile space but opening up Android has certainly given Google a upper hand. As adoption of Android grows on mobile phones and tablets, Apple will have to look for other methods to keep up with the competition.
Google still has little to learn in the mobile space but opening up Android has certainly given Google a upper hand. As adoption of Android grows on mobile phones and tablets, Apple will have to look for other methods to keep up with the competition.