
Facebook is a phenomenon no doubt; it’s the talk of town from the US to Uk, to India, Brazil and other countries of the world. If it were a country, it would have been the 3rd most populated country in the world following only China and India.
Africa is not left out in the Facebook frenzy! Millions are now using the platform in their daily lives; employers are beginning to complain about the man-hour being wasted on the site by their employees. Though, originally created for students, it has been used for various means ranging from, socializing, volunteering, fund raising, politics, and business!
Below we did a brief analysis and comparison of how African countries are using the platform;

Egypt has eventually overtaken South Africa as the top Country in Africa using Facebook, with an astonishing 4.08million users; it warped South African strong hold on the site. Surprisingly, South African has more females than Egypt on the site; 1.58million for South Africa compared to 1.53million for Egypt.
South Africa is the only country on the list with more females than males and with the highest spending on Facebook. Nigeria on the other hand has male users more than times two of the total females on the site. In terms of spending, Nigeria is on the second spot after South Africa.
Currently, only 6 African countries has more than a million users on Facebook; Egypt, South Africa, Morocco, Nigeria, Tunisia and Algeria. Kenya is approaching a million but has as much as 135,240 users to hit a million. The internet space in Kenya is waxing strong; it should be able to cross the line before the end of the year.
Nigeria has more than 11 countries users combined namely; Ghana, Senegal, Mauritius, Uganda, Libya, Cameroon, Zambia, Rwanda, Malawi, Mozambique and Mali.
Mali currently tops the table from behind with handful 44,360 users.
|
Rank
|
Countries |
Male |
Female |
Total |
CPC |
|
1
|
Egypt |
2,423,120
|
1,528,320
|
4,077,520
|
0.14
|
|
2
|
South Africa |
1,527,280
|
1,579,140
|
3,187,180
|
0.61
|
|
3
|
Morocco |
1,251,960
|
801,760
|
2,085,280
|
0.08
|
|
4
|
Nigeria |
1,134,680
|
563,000
|
1,718,000
|
0.59
|
|
5
|
Tunisia |
981,540
|
674,880
|
1,671,840
|
0.05
|
|
6
|
Algeria |
735,980
|
339,280
|
1,086,580
|
|
|
7
|
Kenya |
532,900
|
318,820
|
864,760
|
0.35
|
|
8
|
Ghana |
417,420
|
195,640
|
621,000
|
0.1
|
|
9
|
Senegal |
197,720
|
98,520
|
299,340
|
0.03
|
|
10
|
Mauritius |
120,440
|
97,740
|
222,240
|
0.08
|
|
11
|
Uganda |
122,320
|
69,220
|
196,000
|
0.05
|
|
12
|
Libya |
123,640
|
55,740
|
182,380
|
0.05
|
|
13
|
Cameroon |
108,580
|
66,020
|
176,660
|
0.03
|
|
14
|
Zambia |
35,780
|
19,760
|
56,640
|
|
|
15
|
Rwanda |
34,960
|
17,140
|
52,520
|
0.04
|
|
16
|
Malawi |
29,280
|
16,380
|
48,120
|
0.04
|
|
17
|
Mozambique |
28,260
|
18,400
|
47,640
|
0.05
|
|
18
|
Mali |
30,000
|
11,940
|
44,360
|
0.04
|
Why Using Facebook stats?
As the world shrink more and more, culture in developed world are fast spreading to other countries, in Africa the story is no different. Firstly, we need to understand that, effective social media/network usage requires spending time on the sites; in Africa, the price of internet connection is still more or less a luxury so, as we grow from using basic internet features, we shouldn’t expect social network adoption to be dramatic. The high-flying countries (top six) are with a minimal exception in this case.
Whether we like it our not, adoption of social media still consume couple of things; man-hour and money. As more Africans logon to the top sites, businesses in Africa are beginning to recognize the potentials of these sites hence spending more to promote their services. In economics, they call it capital flight, well… for as long as we consume… business must go on, if you consume, you pay for it!
On a lighter note; Facebook usage is a good sign of development on the continent as it can be leveraged to achieve other daunting tasks facing the continent. Nigerian president recently rescind his decision to ban the Super Eagles from international football after pleas from his Facebook fans, In south Africa, it was used during the election and we have seen how crowd sourcing innovative product (Ushahidi) from Kenya is changing the face of the continent around the world.
Do you have a Facebook account? How long do you stay on it?
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