Consumers

Merchants

I suspect the new drive is helped by the new funding the company got. The advert is now running on local and international TV stations.
What do you think about the adverts?

Adplacers.com, which is set to launch to the public next week has already gained good numbers of high-paying clients and the momentum is running really high to take on the market.

Here are the winners:

1. Name:        Yaw Boaakye
Phone:       00233244271647
Business:     JIGA TECH PRODUCTIONS
Description: Sales of Satelite Receivers
Country:     Ghana

2. Name:         Kirke
Phone:        +2348180626816
Business:     The Kirke Project
Description:  New Media Makeover
Country:      Nigeria

3. Name:         Benedicta Awere
Phone:        +234-8068824386
Business:     Didi Rose Nig. Ltd
Description:  Jewellery design & production
Country:      Nigeria

4. Name:         MBADIMMA CHINEMELUM
Phone:        +2348068055721
Business:     EME Arts and Design Resources
Description:  Fine Arts, Computer aided designs and photography
Country:      Nigeria

5. Name:         Chris-Banigo Sodienye
Phone:        +2348162559100
Business:     424 & JOES
Description: Production/ Fashion designing.

About AdPlacers.com

Adplacers.com is an Advertising  Placement and Management platform developed by Flying Antlers. The platform allows individuals, Agencies and Corporate brands to place and monitor their campaigns on leading websites like Google, Facebook, Yahoo, Twitter, BBC etc. instead of registering on the different platforms.

By providing “one platform for all” approach, SMEs are able to monitor the progress on their campaigns.

Adplacers presently serve as the only advertising platform, apart from Google, on Nigeria’s most visited Nigerian Forum – Nairaland.com

Their Secondary Services include website and applications development, SEO and SEM, Social Media Management, Mobile Marketing, Online and mobile surveys, Digital Marketing Training and Consulting.

For more information, contact : www.adplacers.com

I wrote recently about the looming explosion in the online ad network industry in Nigeria. For couple of days now, you will notice that Nairaland now place 2 ads on its homepage, one from Google Adsense and the other from the new ad network; adplacers.com. The startup will officially launch to the general public in the next 2 weeks.

I can predict that with this deal, Nairaland will be smiling to the bank with at least One million naira per month. With this deal, one could conclude that offer made by MIH to acquire 60% of the site for N2.4million is extremely too low.

In a chat with Nairaland founder, Seun Osewa, he revealed to me that he might sell for a good price…and when asked what the good price could look like…he said, you know what’s cool? Twenty Five Billion Naira. The question on my mind is…is this guy planning to take over Sango Ota from President Obasanjo (They both live in that area)? For about five years now, this has been his valuation of the site; well maybe someday it could be worth that much.

2.8% growth in African Mobile Ad Impressions in first 3 Months of 2011 says InMobi
… Over 3.6 billion Mobile Advertising Impressions a Month in Africa on InMobi’s Network Alone …

Johannesburg, May 17, 2011 – InMobi, the world’s largest independent mobile advertising network, today released its latest Africa Regional Insights.   These provide a snapshot of mobile advertising trends on the continent between December 2010 and March 2011. Data from the report shows that InMobi now serves over 3.6 billion impressions a month in Africa and that these mobile ad impressions have grown consistently by 3% during the period.

Africa specific data includes:

· 36% growth in mobile impressions in Nigeria in the period

· 16% growth in mobile impressions in Kenya the period

· Nokia OS holds 36.9% impression share, followed by Symbian OS at 25.9% and RIM OS at 2.9%

The data also indicates  that while 8 out of 10 mobile adverts in Africa are delivered on either a Nokia or Samsung device, when it comes to smart phonesplatforms in Africa, RIM reigns supreme; although RIM/iPhone OS/Android collectively only represent 4.1% of the total Africa ecosystem.  In fact, in just 2 months, RIM has grown 2,5% share points while Nokia, which owns the majority market share (in total number of handsets, rather than just smartphones), has remained static.

“RIM Blackberry’s growth during the period is proof that the lowering cost of data plans and devices will lead to smart phone adoption in Africa,” comments Isis Nyong’o, Vice President and Managing Director InMobi Africa. “It will be critical to track both RIM and Android market penetration as a key to growth in mobile advertising ecosystem”

The report also showed that South Africa, Nigeria and Egypt represent the largest mobile markets in Africa.  South Africa maintains position as the largest of thesewith in excess of 850 million impressions a month.

James Lamberti, VP of Global Research & Marketing at InMobi says, “Africans continue to increase their mobile media consumption with both advanced phone and smartphone uptake growing at a consistent pace in the last quarter.  However, advanced phones still dominate with 81% market share, so smartphones have yet to gain significant traction.”

The full report is available to download at www.inmobi.com/research.

It’s quite interesting to see a Nigerian start-up take its product to where every dick and harry can see what it offers.

Since last week have been seeing DealDey.com (a group buying website we blogged about recently) adverts on BRT (Business Rapid Transport) buses in Lagos, this weekend I actually took time to take the picture and blog about it. It’s more or less no big deal but it is BIG deal because the service is targeted at shoppers and taking the product (uncommon product) directly to them is a revolution in the Nigerian web space.

With the site going mainstream I expect to see urge transaction on its deals going forward… what do you think?

Just at the last Barcamp we queried Google representative about their effort in protecting intellectual properties of our entertainment industry given the new-found freedom in video sharing online. He said they have been working with a  local partner who has right to the movies to bring quality content from Nollywood to Youtube.

From the press release:

YouTube Inc and Nollywoodlove have partnered to create a Nollywood specific section in YouTube’s newly created movie section.

Nollywood Lovers can now experience up to four hundred (400) Nigerian movies  in every country around the world for Free! All they need an internet connection. www.YouTube.com/movies/ nollywood and YouTube.com/nollywoodlove.

NollywoodLove is a subsidiary of Iroko Partners, a Nigerian based company .

Official website is located here: www.theiroko.com and www.nollywoodlove.com.

This announcement is a good step in a perfect direction, and it sure will protect our entertainment industry.

The focus of the event;

• Independent mobile application developers / vendors.
• Device manufacturers.
• Content providers.
• Integrators and Aggregators.
• SMS services providers.
• Location based services.

Speakers

• Idaresit Abasiama: FaceBook local partner -WildFusion Nig Ltd.
• Akin Naptal – MobileWorld
• Tim Akinbo – Timobjects Nigeria.
• Paulette Erijo – Letche tech Ltd
• Yomi Adegboye – Mobility Nigeria.
• Bimbo Adewole – MobileCV Nigeria.
• Onanuga Tosin – Mobilexectera
• Goke Akinboro – Cellullant Nigeria.
• Jide Akindele – MMIT
• Dayo Adefila – Insight communications Ltd
• Femi Adeagbo – SaveMy Contacts
• Chika Nwobi – MTECH
• Samuel Legunsen – Sony digital EU.
• Kofi Oroh – Mobitronics Nigeria Ltd

Other Event line up is;

Developers Hub

Developers’ hub is an “event within an event” at Mobifest 2010 that will present a unique opportunity to tap into local resources that is available in Nigeria and connect with young innovative players that are striving to enter the mobile applications market.
The developers’ hub Showcase at Mobifest is an area on the show floor dedicated to young innovators demonstrating and displaying their innovative mobile applications.

Who should attend?

Marketing and communication agencies that needs to understand the growing importance of mobile applications to their industry.
Financial, Insurance Institutions and Micro finance Banks seeking for cost effective mobile Banking and financial solutions.
Religious,NGO and Government agencies seeking new innovative channels to engage the citizens.
Application developers interested in staying current on the latest developments from the largest platforms.
Content providers seeking new, directed networking opportunities.
Operators who want to find that next cutting edge app that will help attract and retain customers.
Device makers and platform owners trying to recruit the best app developers.

Mobifest 2010, will be the largest event focused exclusively on the mobile applications ecosystem and will attracts thousands of mobile product enthusiasts looking to discover the latest developments and hottest products for different industry segments.

If you have an innovation you are currently working on, try to package it better as Nokia and Samsung will be available on ground to demo your products for possible investment/sponsorship.

Date: 17^th – 18^th August 2010
Venue: University of Lagos Auditorium, Akoka Yaba, Lagos.

So what are you waiting for, thick your calendar and get ready for the day!

Read more here

Join the Facebook page here.

Growth in South Africa has saturation point while Egypt, Tunisia and morocco are all fast rising.  Egypt added the highest number of users (392680) between February and now followed by Morocco (345, 380), Tunisia 309,920 and Nigeria, 155,480. Egypt added almost as much users the total number of Ghana, Facebook users.

Egypt is very far ahead of the pack, leading South Africa with more than 500,000 users and penetration still at 23.5%, it sure can increase the gap in months to come. South Africa’s increments in just 2% as oppose 21% or Morocco and Tunisia and 13% of both Egypt and Nigeria.

Chart

Demography

Spending on Facebook

As Facebook continues its search for profitability, it has to selectively choose which African country to focus on. Apparently, South Africa is a country of choice given the technology advancement in the country. Though Egypt and other African countries have considerable user base, but if they are unable to affect Facebook bottom-line, I think will be a huge liability to the company.

The US is a model country for the possibilities the internet usage holds and everything that is yet to happen in other parts of the world is already happen down there. Looking at the chart, the growth was almost flat between 4Q of 2001through 3Q 2003 after that it’s been growth all the way.

IAB (Interactive Advertising Bureau) report stated that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. Worldwide growth for last quarter of 2009 was 10.2%. Please not that internet usage is still in its infancy in most countries in the world. Google’s international revenue was 53% for 2009. It’s obvious why US companies are aggressively growing their international presence.

Breakdown of Ads revenue by segments

Search: $10.7 billion (47 percent)
Display: $8 billion (35 percent)
Classifieds: $2.3 billion (10 percent)
Lead Generation: $1.5 billion (6 percent)
Email marketing: $292 million (1 percent)

Google controls almost 70% of the search ads market and have good stake in display revenue too.

For other emerging markets, it can only get better now and in years to come as more startups are runs on ad-driven business model.

Smsadsng.com is powered by txtoweb.com a relatively new company but with advance technology. Text to web helps you advertise on the web via SMS, you simply enter you pitch of not more than 160 characters, send it to the short codes, and people on the web sees it live!

The New Deal

Many classified ads websites emerged last year; leading the pack is nairalist.com founded by Seun Osewa the owner of nairaland.com. Many other websites offering same service have come on board. To take it a little further, smsadsng.com makes it more flexible to get the message out. Creating a niche in the classified ads space.

The Real Deal

As the advertisement market expands, this site has shown a new way to tap the growing market in Nigeria.

Down Side

Well as the case in traditional advertising industry, the number of eyeballs to a large extents determine the price and growth. This site is relatively new and currently gets less traffic than some other Nigerian sites. Each time ad is added to the site, the older one goes down the trail. This I think will not afford some ads to be seen by targeted audience.  The site is currently being pushed via Google and Facebook ads.

Business Model

This employs a small fee to get listed on the ad page, hence the business model employed by this site, simply advertisement! It’s a good market and will eventually grow in the coming years in Nigeria.