We followed the event live here from our twitter page and on this site, you view day 2 live feed here.
Day 2 started off with introduction on setting up online business.
Session 2 Adwords and Adsense
Second session focused on Adwords and Adsense; the two Google advertising product helps you to reach your target audience and also make money from serving ads on your website. Some of the highlights are ;
- Adsense are structure based on Content, ads group and keywords
- ad text helps you concisely tell about your product in your ad. So a call to action is always good to drive action.
- types of keyword match exact match, phrase match, broad match & negative match
- search marketing is one of the best ways to meet your target audience
- mobile internet access is growing massively
- useful links to backup this presentation; http://en.wikipedia.org/wiki/Quality_Score http://faizbash.wordpress.com/2009/01/17/targeting-the-nigerian-audience-google-vs-facebook-ads/
- banner ads and text are base on pay per click or impression
Question and answer session
Q: how to make money from adwords & adsense?
A: Google says it’s all about relevance!
Session 3 Google Analytics and Site optimizer
- Google analytics helps you know where your customers are coming from, what they do on ur site etc.
- Google trends helps you know search volume of keywords
- site optimizer helps you check performance of your site to enhance customers conversion
- Goals in Google Analytics helps you target your web goals, to enable you measure performance
- what are your website goals, to generate leads? Sell product or allow people to sign up?
- Funnels consist of number of pages to be click before you get to the goal! eg. from product display page thru payment confirmation page
- You can know where people are dropping off from your site while attempting to buy stuff through funnel
- using funnels in analytics, u can manage your campaign effectively by seeing your response rate
- Where is your landing page? where people get to when they come to your site through a particular link, it could be an ad
Questions and Answers
Q: how does Google track user by location, IP or what? how relevant considering Nigeria’s ISP with foreign IP?
A: inconsistency in ISP people use is one of the major problems in targeting people location through IP, people changes their providers quite often in Nigeria. Google plans to work with ISPs to solve this.
Q: What’s Google doing about open source?
A: open source is about tools and software not data! Google gives u tools and helps you in data analysis… not giving u access to users data
Q: How does Google give authorize consultant for Analytics, any establishment in Nigeria?
A: A website that gives u instruction on that… there is Google Nigeria now that can help with certification and training. More information shall be posted on our site.
Q: site integration of analysis access of Google analytics on clients site.
A: answer shall be added to the slide.
Q: Any plan for local filtering of user location by city, town etc
A: Google understand that it’s difficult in Nigeria, but needs developers help to get local content and relevance. This will help solve d granularity of local content!
Q: we need download version of Google codes guideline to help read offline.
A: This is available in slides and video in conversion university here http://www.google.com/support/conversionuniversity/?hl=en.
Q: how to add Google analytics to dynamic sites built on PHP, .Net etc
A: tools are available on conversion university here http://www.google.com/support/conversionuniversity/?hl=en
Session 4: Search 101
- Google crawls your pages for relevance
- Google reads through your meta tags for page information
- To make Google crawler index your site properly; improve your website, refine your website
- robot.txt specifies pages you don’t want Google to index
- what can you do for your site to make it more searchable?
- build your index properly, go to web master central on Google, it helps you with tools u can use
- Create a sitemap! sitemap.com or .org is great tool. sitemap helps you instruct Google about your site structure.
Questions and Answers
Q: How does Google access information on invisible web as against other search engine?
A: Google is working with partners to improve on this, Sitemap and proper indexing are best ways to direct Google to your content.
Q: How can my site be at top of search results?
A: Site’s relevance is the most important factor in this aspect. Google tries to analyze your site to search text!
Q: How do we restrict download of paid content from Google?
A: Google follows instructions in your robot.txt to crawl your site.
Q: How can I have search results on my website?
A: Google has features and API can make that possible.
Q: What is Google’s plan to make flash based website possible?
A: Google is working extremely hard on it, but the solution is not perfect yet. One of the best way to get your site index is to develop a text based version so that Google can index it properly.
Session 5 Knol, Blogger and Youtube
- Google knows that not everyone can build CMS sites, hence blogger
- Google thinks 2% of Africa related content online is unaccepted, so it wants to help!
- Google’s target is on hyperlocal content, to generate information that are relevant to every are.
- now a live demo on how to create a blogger account and youtube
Session 6
VCs and Entrepreneurs Session
Recipe for success…
Do you have an idea or opportunity? everyone have ideas but do you know if people wants you proposed service?
Do you have what it takes to develop ur biz idea? do you understand ur market? These are what helps you to maximize your opportunity.
Entrepreneur defined
if you are an entrepreneur, how much risk can you take?
Trust and understanding is key to working together with VC
It’s not about ideas, but how to bring it to market place and make it successful!
Investors want to see implementation of your idea, how will they make d money back from d business
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