MTN Google SMS, Etisalat EasyCliq Great Products

googleSMS

MTN the largest mobile Telecom operator in Nigeria recently introduced Google SMS Search, an innovative product from Google which gives Telecom operator and mobile users flexible platform to get access to information on the go. The services allows you to get;

  • Foreign News
  • Local News
  • Definition
  • Q&A (Fact based questions)
  • and Conversion

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Etisalat one of the new entrants in the Telecom market in Nigeria, took a giant step by coming into the market despite the domination of MTN, Globacom and Zain. Their product EastCliq Facebook Service, I must say is very innovative. EasyCliq allows you to update your Facebook Status on the go. Things you can do include;

  • Update Facebook status
  • Upload pictures to your Facebook account
  • SMS Blog
  • Write on you wall

We recently reported the number of Facebook users in Nigeria(657,360), developing service to reach them I must say is a good development. I personally have used this service and I must attest to the fact that its launch is timely.

Adoption

MTN Google SMS

The advert is everywhere, there is really no estimate as to the number of MTN subscribers using this service. MTN’s growth in Nigeria has root in its usage of the media and I wont be surprised to see them move this also to every subscribers and non-subscribers. N10 is charged to use this service. Read more on their website here.

EasyCliq

In our last ranking of most visited site in Nigeria, we reported that Facebook has toppled Google to stand as the second most visited site in Nigeria after Yahoo. Looking at the rapid growth of Facebook in Nigeria, the product is timely but we need also to note that Etisalat user base is low compared to MTN. N20 is charged per update using this service. Read more their website here.

Similarities  and Differences

Both services does not require you to have internet access, network coverage is enough for you to enjoy it.

While MTN charges N10, Etisalat charges N20. I think this will count on Etisalat, for me the price should be reviewed.

Mathematically looking at the trends online; Internet users in Nigeria are moving more to Facebook than Google. I believe MTN can counter this by bringing in service like this. Etisalat really needs to push the Facebook Service more as I could see that the all night call is more advertised than this.

I will like to know choice, have used any of these services? How was it?

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