One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities and the explosion of social media in particular, more challenges are being thrown at reputation managers and businesses alike. While some businesses are not oblivious [...]
Facebook recently reviewed its Terms of Use, which brought about arguement and disagreement from the community. The dissent from around the web has made Facebook revert to its old terms. Well, this could be said to be the power of community. The new term said thus: “You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, [...]
It is astonishing to see the way Facebook has grown in the last six month. As at January 2008, Myspace was 19 million users more than Facebook , but by the end of 2008 (December) Facebook grew added 100 million users more than Myspace. Unbelievable you would say! I guess Mark wouldn’t have predicted this [...]
