Corporate Web Strategies; getting started, defining your goal

This is the first of the installment on Corporate Web Strategies. We would be looking into, how to develop effective strategies for your online success. With this you will have a guideline through which you pursue your online campaigns. You may want to ask, what is a corporate web strategy? Well not to worry we will dive into it right here then you can go on from there to define one for your company.

Corporate Web Strategies is simply a defined, analyzed and understood method by which you pursue your online spending and campaign toward allocating effectively for your web efforts and getting adequate return.  Defining a web strategy at this point in time has never been as important as now, when all companies are cost conscious, when all other media are not measurable! Am sure you would have seen other companies launch their own websites, blog, Facebook page, twitter account etc. these are good and welcome! Then you now think your company deserves one, yea it surely does! It is possible to do this is ad-hoc manner (like most people do) or to have a well understood, proactive and effective plan to make sure that you are not just doing it for doing sake but you are getting value from it.

Goal, what do you want to achieve?

I want to believe you have a solution you provide to your client/customer, you have a set target you want to meet this year in terms of profitability, right? Those are your business goals. Now coming to the web, why do you want to have a website? Is it to educate your clients about what we do? Or for our suppliers’ to track their transactions with you? Or to have an e-commerce platform whereby clients need to come to your office will reduce and to expand beyond your geographical location? These are business needs and should be the bedrock from which all your development spending, ads spending and social media campaign emanates from! While defining the goals you need to also know your customers wants, their level of internet-savvy and all other things.

Having defined the goal, you now look at your budget if it really can cater for it. It is possible that you have budgeted the amount you want to spend on that for the year, if so you may consider doing necessary adjustment or wait till better time you will have enough funding. But first you need to consider the impact of waiting or doing it now! Your competitors might already have been getting your clients lately and that seem to be affecting your revenue, this means that you don’t have much time to wait, now is the time!

Having a goal is very important here and it shows that you are not just following the crowd and getting lost in the buzz till you can’t find a business justification for your effort. The goal also make sure that, your online campaign have something to do with your business model, and that it only builds on it rather than building itself for building sake.

In the next installment, I will be discussing “how to align you web strategies with your corporate strategies”

Corporate Web Strategies, topics to be discussed;

• Getting started, defining your goal
• How to align your web strategies with your corporate strategies
• Setting up the implementation team
• Social media strategies, fishing where the fishes are and not letting off the hook;
• Selecting the right web service provider
• Delivery checklist, have they developed what you wanted?
• Prelaunch checklist, how can we get to know you have a site?
• Launching your website, serving the food to the world
• Marketing and publicity do you need one?
• Measuring success, how have we feared?
• Thinking forward, where do we go from here?

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