Create a social bond, to develop brand loyalty

Like I discuss in my blog post: “Trust economy: creating a ready made market for your products and services” it’s a must for tech, entertain, telecom, banking and other firms to create an effective social bond for their clients/customers. This will go a long way to bring about brand loyalty, easier promotion of new products & services and good customer relations. Most customers already make use of various social media platform, as an organization you need to go where your customers are, to reinforce your brand and make it sink in their subconscious. These platforms are proven to build relationship across the board. Information about brands are being shared amongst clients/customers easily. User joins groups created by their service providers and other interest groups. Therefore creating an effective strategy to leverage on this platform can take your brand to the next level.

Follow below steps religiously to leapfrog your brand;

1. Create an engagement platform on your official website: these include official blogs, forum, news, and comment (feedback). This will allow you to hear what your customers are saying and also enables you to give out authentic information about your products and services. All other platform you want to use to promote your brand must be linked to website.
2. Listening tools around the net: as you communicate with your clients, you must also track what they are saying about you elsewhere. Google your brand name, Search forums, Search twitter, scout Facebook groups to see what people are saying about you.
3. Create groups on Facebook, LinkedIn; Facebook currently have about 223,540 Nigerians registered. You can link to your customers/clients who are already on Facebook. Also create a Facebook ads to direct people to your Facebook group and your website.
4. Place free ads on Nairalist.com: you either take it or leave, if your business is based in Nigeria, this free classified ads site is awesome. Less than a month launch it has grew to become one of the top hundred sites in Nigeria. Remember your brand must be persistent, it must be visible in your industry, that is why you must put all effort to make it be.
5. Get Dedicate Social Platform Manager: a social platform manager is someone dedicated by your organization to take care of your various social media platform. This person should know about your product and services, have experience or know how all this platform works. This person will make sure that all enquiries and comments are responded to. Some might drop a negative comment which probably are not fact, you ability to clarify the issue will make it news abort before it moves around the web.
6. Design Response Mechanism: response mechanism is the way you respond to whatever people say about you/your brand online. You need to know that positive and negative comments will come from your visitors. How do you respond in a positive manner? What sense can you make from the comment? How objective is the comment? Is it really true? How many people are saying/believe same thing. You need to verify all these before you response to the comment. Always respond politely.

The world is going toward customer driven brand-persistence, the earlier you bond with your customer the better. To make your advertisement spending effective, your customer bond will go along way to determine that. Their comments, whether positive or negative will have effect in your business.

Am sure you have experience or challenges with how this media works, let rub minds share your experience in the comment section below.

Tweet This Post