10th of August 2009 Facebook made acquisition of FriendFeed official, making it expand its influence in the social networking sphere.

FriendFeed:

“FriendFeed aims to be a one stop shop for all your social networking updates and news items. The four founders were all team members at Google and helped to launch such products as Google Maps, Adsense, GMail and Google Groups. They’ve brought their expertise to a slightly different area: social network aggregating.”

Facebook with over 250 million active users and growing will now have influence on other social networks given the way FriendFeed works. Analyst said, this is not much a product buy but a talent investment. Four founders of Friendfeed were formal Google employees who were instrumental to the development of Google popular products and cash machines: Google Adsense, Gmail and Google Map.

Facebook as part of its arrangement said the founders will join senior staff to oversee its engineers. This also points to the fact that Facebook has seen how much idea this quad can bring to further make it profitable.

On FriendFeed side, I think it’s a good idea for them to recognize the threat posed by Facebook Growth , hence joining the family. If Facebook continues its growth it could has well overshadow other social networks and having implemented various features offered by FriendFeed it sure will pose a big challenge to FriendFeed.

For Facebook, “to whom much is given much is expected”, with funding topping $700 million and reaching its “trough of disillusionment“, it will soon get to time when investors will want return on their investment. Facebook needs talent that can translate web-buzz and reputation into cash and the quad from FriendFeed fits the shoes.

In my honest opinion I see the marriage as the one Facebook urgently needed and has accomplished. Facebook should now start business and stop the fun. Having 100s of members on its payroll and users in millions, it’s no fun as usual its business or death!

What do you think, and how can we relate this to Nigeria and the websphere at large.