Facebook Users in Nigeria and Africa sees Growth

I last reviewed Facebook Users across (Selected) African countries in August here. Another look at the users’ increment is outlined below. Let’s first take a look at Nigeria’s Facebook Users;

Total: 901,840
Male:577,580
Female:313,560
18 and above:866,960
25 and above:519,460

The total users’ of 901,840 represents a total of 27% or 244,480 new users from last review (August). The gender structure shows a sharp difference from male and female as the Male users edge the Female counterpart with 577,580 and 313,560 respectively. If you say Facebook is not yet for kids in Nigeria, you are quite far from being wrong as a whopping 866,960 or 96% are above 18 years of age. Also a look into the adult usage shows that Facebook is widely used among working class Nigerians above the age of 25; representing 57% of the total Facebook users from Nigeria. I look forward to seeing Nigerians on Facebook crossing the 1 Million mark by the end of the year.

Across Africa, Nigeria is placed fourth among top countries with Facebook users. Nigeria comes behind Morocco which is the third and South Africa being the first and seconded by Egypt. South Africa added more users than any other African country with as much as 422,200 or 18% followed by Egypt with 342,760 or 16% then Nigeria 244,480 or 27%. Morocco added 222,540 or 21%, Tunisia 198,900 or 22%, Kenya added 128,320 or 25% lastly Ghana with 82,280 or 29%.

Facebook usage is wildly popular in South Africa with more than half (50.4%) of Internet Users in South Africa represented on Facebook. Tunisia followed with 45% of its Internet Users registered with Facebook, then Ghana 29%, Egypt 17%, Kenya 15.2%, Morocco 10.2%, and Nigeria 8.2%.

November

August Compare to November

Looking at how Facebook is growing outside of the US, there is room for growth amongst the countries under review. Facebook has already reached the mainstream in the US and other developed countries. In South Africa, Facebook growth has been phenomenon as it as it is reaching the mainstream gradually.

What is your prediction towards Facebook adoption in Nigeria and other African countries?

Tweet This Post