Sheriff Shittu

Facebook Users in Nigeria and Africa

Posted: 08, Aug 2009 by Possicon

fb_users_Africa

Our last blog on Facebook users in Nigeria was June 12th 2009. A new review has been done with a staggering increase in less than 2 months.

Facebook Nigerian users was 489,500, it has increased by 25% to stand at 657,360. It is quite apparent how rapid Facebook is growing in Nigeria. A break down below;

Type User
Above 18 years 622,320
Male 421,760
Female 227,330
Indifferent 8,270
Single 194,860
In Relationship 54,060
Engaged 11,780
Married: 58,100
Graduates 23,360
Undergraduates 1,420
High School 38,400

Source: Facebook Ads Platform

I think comparing Nigeria’s growth with other African countries will also shed more light on the growth pattern:

Country Users Internet User % Users on Facebook
Egypt

1,814,960

10,532,400

17

Nigeria

657,360

10,000,000

7

Morocco

831,240

6,600,000

13

South Africa

1,896,060

4,590,000

41

Kenya

387,120

3,000,000

13

Tunisia

701,980

2,800,000

25

Ghana

205,400

880,000

23

As you can see above, Nigeria is the second country with the most users online while it maintains the lowest Facebook penetration. This point to the fact that there is still room for growth in Nigeria Facebook Members.

Let’s see how it plays out in the next few months. What do you think? Do you have facebook business strategy?

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