Interswitch webpay, a dying goldmine

Interswitch the leading payment gateway in Nigeria, in fact has a near monopoly stronghold on the e-payment industry in Nigeria. Though, it is supposed to be the preferred gateway for online payments but has scared web merchants away with its exorbitant setup fee of N150, 000. Interswitch charges N150, 000 for setup fee, 1.5% per transaction and N2, 000 flat on transaction above N150, 000. I’d expected that it automatically transfer its presence on the card system to online but I must say, its strategy is not internet-business friendly.

2Checkout a top brand in online payment gateway accepts credit cards (Master card, Visa card, Discovery and many others) on its platform. The setup cost is just $49 and 5.5% + 55 cent per transaction which is still high but takes off the setup huddle.

It won’t belong that competitors grab the space with the development going on around the web space in Nigeria. I have spoken with couple of innovators and we should expect many more e-payment platform before the year end. We could even have a Nigerian M-Pesa before December. GTB (they have a discounted web pay platform that works fine with Interswitch) recently launched a master card powered debit card and gradually disconnecting from Interswitch.

Personally, I think the setup fee should not be more than N10, 000 while they make up the money from the commission from turn over on the site operating on their platform.

What do you think about Interswitch strategy? Do you think they will change soon or be forced to change by the market? How do you think new entrants with influence their decision?

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