In our ongoing quest to profile top young Nigerian talents and company, we present to you Dututoonz, a top Nigerian digital Art company with world class illustration and trend setting designs, they are truly Nigerian and worth celebrating. We covered some of their headline marking designs recently.
WTN: Let’s meet you
DUDUTOONZ: DUDUTOONZ is a company powered by a team of creative, cultured and
dedicated Nigerians passionate about hoisting the standard of corporate
excellence, driving fresh and creative innovation. Our services include
all areas of digital arts- motion graphics, TV commercials, radio
commercials, website design and hosting, animations, graphic design, brand
packaging, and a host of other digital Art productions.
And then our products include a TV animated series titled BABA IMULERU.
It’s a clever blend of humor and the proverbs of the Yoruba tribe which
comes out as a simple and interesting act of storytelling; a full-fledged
comedy magazine called CRAZY. It a 22 pages entertainment editorial. It
employs the irresistible power of beautifully distorted imageries of our
celebrities and society in general.
WTN: How as it been, working together as a team to build this
DUDUTOONZ: Well it has been a lot more fun working as a team, it’s due to the fact
that we all share and agree to a common vision, every single member is so
passionate first about his own discipline, and secondly about the works of
the next person. No one works in isolation. There is high level of multi
tasking here. We are constantly learning, making research, from time to
time we are always making sure we are improving on the existing structure
so as to foster our strength, stability and growth. Over the years we have
built a strong acquaintance and working ethics among ourselves, putting
aside the business side of things I believe some of us share a similar
lifestyle; values, music, leisure, recreation and so on.
WTN: What inspired you guys to go into design and when did you start?
DUDUTOONZ: Simply for the fact that there are lots of brands out there that are not
well position, or at least are not where they belong, mostly because of
their designs. This creates a barrier between the brands and their target
audience. It is true that design is everything; it’s a major tool in
creating perception, especially in the business world of today where you
have a million and one company and billions and billions of products in
the market. The question now is how will your products or services get
noticed and accepted? One of the key areas of attention is the design. The
beauty of your product and the positioning of your company have a massive
influence on people’s decision. These are some of the practical and
effective solution we have been offering to many. It’s a known fact that
beauty sells any day, anywhere.
WTN: How has the market been so far in Nigeria?
DUDUTOONZ: It’s so vast; there are millions of active companies in Nigeria from
manufacturers, to engineering companies, financial institution, agencies,
aviation, telecommunication, media houses, co-operate bodies to an
individual and many more are coming in existence. Each of these companies
is constantly evolving, coming up with new ideas, product, events,
upgrades of services and products, needing to reach out to their clients,
customers, and the world, and so on, it’s really a vast and ever needy
WTN: What are the challenges you face as designers?
DUDUTOONZ: With the world becoming a global village it is a lot easier to gain access
to any part of it in search of research materials, latest software,
hardware, news and updates though that used to be a common challenge in
the past. Most of the challenges come from the briefing, simply because
many times clients have not clearly defined their path and brand this
causes a lot of back and forth, wasted time, and resources.
WTN: Can we really draw a line between web designer and graphic
DUDUTOONZ: To design a very effective website you need a very good understanding of
graphic design in order to give it that expected beauty and appeal.
Though, the programming, maintenance and hosting aspect maybe alien to a
graphic designer. The graphics is the first thing that will register on
the mind of the visitor.
WTN: Which project(s) are you currently working on?
DUDUTOONZ: A lot of projects, couples of music videos, television commercials, we are
also working on the branding of certain events, and also we are organizing
an exhibition of paintings, music, and graphics design, a unique
combination it is coming up by October.
WTN: What is your view of the creative design market in Nigeria?
DUDUTOONZ: There is a lot of great graphical works, expression and fantastic images
in the market but I know there are so many consumers out there waiting for
fresh and exciting way of employing color, tones and shape to communicate
to their own consumer too, creating room for endless creative ways and
means. Graphics designers need to be more adventurous, more daring, and
think more outside the box; we need to create more extreme but functional
pieces. The market is not completely saturate with this.
WTN: What’s your view about web/internet market in Nigeria?
DUDUTOONZ: There are more affordable internet service providers (ISPs), more access
for almost anyone, Nigerians are now cultivating the habit of internet
shopping among other things and the company’s web page is already becoming
a viable platform for expanding your reach, this will certainly lead to
growth of web/internet market.
WTN: Where do you see tech market in Nigeria in the next 3-5 years?
DUDUTOONZ: The technological market is fast growing especially among the younger
generation. We have
seen a huge leap in the last 5- years, the availability of information,
software, hardware, has greatly hoist the strength of this market. With
the yearning of the younger generation and the need for different brands
to reach out, its obvious that the technological market will keep growing.
WTN: What do you think we really need in this country (technology wise)?
DUDUTOONZ: We need people, structure, and a system to sustain the structure. When it
come to the issue of technological advancement the challenge most of the
time is with the fact that we want an instant or overnight change or some
kind of miracle and it won’t happen. we need to have a 5, 10, maybe
15years plan plus we need to start now, part of what we need is a genuine
education, enlightenment about what is ideal and why it is ideal, Strong
competitive spirit, an organization setting and defining standards
relative to global standards. People and a structure that will run
whatever system that is created, this will automatically change the
perception of what we believe the minds of the young Nigeria can achieve.
WTN: You are doing a great job with your Academy; can you share with
us, the success so far?
DUDUTOONZ: We are presently taking our time to expand the dimensions of our scope so
as to reach a lot more people aspiring to perfect their skills and
efficiency when it comes to digital arts. We might introduce an online
curriculum soon for some of the applicant residing outside of Lagos and
WTN: What should we expect from you guys soonest?
DUDUTOONZ: Series of short downloadable animated comedy videos readily available on
the internet, also there will be an exhibition few months from now.
WTN: What words for you have for upcoming designers?
DUDUTOONZ: Among other working ethics being passionate is key. It prompts you to
become more inquisitive, teach you to ask question, force you to make
research, all this is equal to a professional.
WTN: Thank you.
DUDUTOONZ: You are welcome.
Visit Dudutoonz: http://www.dudutoonz.com