Emmanuel is the Principal Consultant at MobileMoneyAfrica and a leading mobile commerce on the Africa space. We asked couple of questions regarding the upcoming event MobiFest2010 of which we are partner; these question can shed light on some of the questions you might want to ask, go through and endeavor to ask more in the comment section below.

WTN: What is mobiFest2010 About?

Emmanuel: MobiFEST  is Nigeria’s first mobile apps, contents and devices
conference and exhibition. It will hold in the heart of the Nigerian
youth market in the Yaba axis of Lagos, targeting  students from
about five higher institutions. MobiFEST was conceived to accelerate
mobile apps development focusing on areas of strong compelling need
across all areas of human endeavors  in Nigeria.It will be hosted at
the University of Lagos.

WTN: How will it impact Nigerian mobile market?

Emmanuel: Immediately what we are looking at is a Nation wide buzz on mobile apps and how it can be leveraged to address some developmental challenges
in Nigeria.When this has been achieved,the next stage is to commence
development efforts in making this a reality.

WTN: From the developer’s perspective… what should we expect?

Emmanuel: Basically, we want the event to be a launch pad for Nigerian
developers to gain a share of the market. Nigerians are very
intelligent people. However, it is important to note that  abilities
are limited where there are no opportunities. My expectation is that
the mobile network operators and device manufacturers active in the
mobile landscape in Nigeria will consider setting up an innovation lab
in Nigeria where Young mobiprenuers can develop their ideas. Such a
lab can be housed in one of our universities to create a hub for a
thriving mobile apps developer community.

WTN: What should we expect from the business perspective too?

Emmanuel: If new innovative services are successfully launched and it becomes
commercial success, then those players will reap the benefit of such
efforts. If we have More Nigerians striving to become the likes of
Alexandre Amosu, Chika Nwobi, Goke Akinboro in their own
communities,then we are on our way to launching a Nigerian Renaissance
via the mobile technology.

WTN: Looking at the speakers they are such movers in the industry, is there going to be a kind of synergy between budding technopreneurs and the established players?

Emmanuel: The essence of bringing the established players like you rightly
noted,is to bridge the gap and learn from them.The disconnection
between these two groups is the reason for the limited growth in that
sector. We need to come together,share experiences and forge a way
forward.

WTN: In the mail we got, top mobile brands are coming to look at innovations  worth investing in, what’s your advice to our mobile developers?

Emmanuel: Apart from top Brands, some enterprenuers are actively seeking out
young developers to explore outsourcing developmental jobs from EU /
North America.While it will be great to attract these scouts,my advice
is,present or showcase what you have and where you are. Dont  hurry  to
complete your developments only to get it wrong. Be proud of your
efforts and show is as it is,even if it is still at conceptual
stage. You may not just know who will be interested at that stage.

WTN: Looking forward, what chapter will this event open, will it be an annual event?

Emmanuel: It will give us the ability to measure what is out there. Measure the efforts,understand the short falls in terms of resources and what is
needed to move forward.It is my sincere believe that this humble
efforts will open a new vista for Nigeria developers as we celebrate
the 9th year of GSM in Nigeria and hopefully, we may get our version
of mobile Monday and maybe, an innovation lab to make all these dreams
a reality. It will be an annual event and we hope to replicate it
across the geo-political zones in Nigeria.

Thank you.