To the amazement of attendees at the ongoing World Wide Developer’s conference (WWDC) held in Washington today, Steve Jobs in his usual style released the much awaited iPhone 4G with features directly competing with Android based HTC EVO 4G released last week. The future of tech and internet at large is mobile, it’s quite cool to see the future invented now!

iPhone 4G Features Vs EVO 4G

Apple iOS Close Platform against Android Open Platform

Apple officially named is OS today iOS which is at the core of the iPhone. The OS is apparently closed and requires Apple to certify every app built for the platform. Android on the other hand is open and allows many mobile phone manufacturers to use the OS while developers anywhere around the world can build app without Google’s knowledge.

This battle can be likened with Apple’s battle with Microsoft in the early OS war on PC and Mac in the ’80. Apple eventually lost the battle as Microsoft stole the show worldwide and controlled the PC market.

No doubt, Apple raised the bar in smart phone market, but you know smartphone is going mainstream and what brought Apple here might not take it to the next level as billions of people around the globe plans to “get smart” with mobile phones.

Apple Market Cap. Surpasses Microsoft

Apple continuous innovation has pushed it well above Microsoft Market capitalization (number of shares multiply by current market prices). Apple currently has $228.34B while Microsoft has $221.64B while Google is $154.63B.

Google search and Bing Deal

As we wrote last week about the rumour of default search engine on the iPhone, Bing has now been added to the choice search engine but Google remains the default search engine (as again the rumoured removal). I believe Apple has listened to the comments from its fans about preferred search engine. It was a difficult decision for Apple to take given the battle its currently waging again Google.

Google AdMob Vs Apple iAd

Google Acquired admob for $750M late last year (but clarified just last month) while apple acquire Quattro earlier in the year. Apple has also reviewed its term in a way that can hinder Admob performance. Platforms make money from app sales, mobile ad is also a massive money making machine that the two companies are setting their sights on.

What’s in for Nigeria and Africa?

As far as Apple is concern, there is no real plan for the African market. While Google and Android continue to push technology down to Africa, Apple might lost it before it eventually wake up the potential of the African market. Many people still use the iPhone in Africa but you really cant compare it with what’s available in the US.

Remember, the iPhone will be available for purchase 24th of June, this is to water the appetite of the daring consumers and starts from $199!

Photo via Techcrunch.com