Lovebase.com is formally alarena.com a top Nigerian dating site with over 60,000 members and growing, turned positive. We got this tip-off from the founder Simdul Shagaya in our recent interview we conducted with him.

How it works

You sign up on the site with the basic information you wish to be recognized on the site, and activate via your email.

To get people of interest, you can use its search function which allows you to specify whether you need male or female and the age grade, location and users with picture.

A New Deal?

Yea! We asked the founder of the reason for the change of name and he said; “The name change happened for several reasons. One was to have the brand appeal to a greater population of Nigerians in terms of ethnicity and age. As you know, Alarena means matchmaker in Yoruba. The brand now addresses an ethnically wider and younger crowd that may be looking for casual relationships in addition to those seeking marriage”.

The design is sleek and aesthetic, a world-class and web 2.0 compatible website. It’s really one of the top Nigerian sites with powerful user-experience.

The site also has a dedicated line 080-66-33-22-99 for customer support.

The Real Deal

The site has two options; premium and free membership. With premium membership, user get message from serious people and reduces spam. You can actually upload your picture to increase relevance. On the other hand, the free membership allows people to use the site for free!

Business Model

The site has seen considerable number of people making payment for the premium service. With this, the site has been able to sustain itself, innovate and reach broader audience. The model adopted by this site is Subscription model under Web Business Model structure.

Downside

The site can leverage the power of social media to reach far more audience as we now have more than 1.6 million Nigerians on Facebook.  Integration with Facebook will do the site good and help users find match faster and better.

Also understanding that mobile has more penetration than computer, a mobile site and SMS alert will help users get result faster and make them stick to the site, eventually increasing word-of-mouth.

Have you used this site before? How was it?

visit: Lovebase.com