Naijamusic.net: Nigerian music everywhere you go!

It is no doubt that entertainment is one the top image makers for Nigeria and  has helped Nigeria’s image on the positive side globally. Nigerian entertainment industry popularly called Nollywood is world second biggest movie industry (in terms of film production per year) behind India’s bollywood and ahead of US Hollywood. Nigerian music is also Africa’s top, with Nigerian artiste carting almost every awards organized for Africa.

Technology as come to stay and to accelerate growth and satisfy customer’s undying thirst, here comes Naijamusic.net a site dedicated to giving Nigerians at home, abroad and lovers of Nigerian music and video access to varieties online real-time! Founded in 2005 and has grown organically with over 5,000 tracks and more than 260 artistes on the site. In a chat with the founder Welborn Michael, he said: “We want to redefine entertainment in Nigeria, we want to take Nigerian entertainment to the doorstep of everyone who needs it anywhere in the world via the internet and other medium”. This was what caught my attention and interest in the site in year 2005, and I was involved in the development at the early stage. The passion of the founder, couple with his vision, have been his driving force even as the company is close to profitability. Innovation and products development has been the key driver over the years.

A New Deal

(Innovative or copy cat? Let’s see!)

There is really no essence in duplicating foreign technology if you do not have local content or needs you want to meet! Naijamusic.net have a robust platform that is able to manage track, album and artiste information extensively. Aside that, it also have thousands of music cut across many genres, from oldies to hot music in the market. Also it features music in various Nigerian tribe, this I think appeal to those who have never listen to a music from other tribes and those who wants more. It also have numbers of religious song, fuji, juju and evergreen albums.

Right on top of it includes; Artiste/DJ search, Artiste branding, Online Music sales, Artiste request (in case you need a service of an artiste) and many more services.

The Real Deal

(These are some of the good side to this site, value expected.)

Thousands of music plus oldies and hot music, I think this is cool! Also giving Nigerian artiste platform to sell their music to local and international fans is a great concept plus artiste booking. These are great features that have come to fill the void in online music sites.

Down Side

This site is far from realizing its potentials, It needs more publicity to reach the target audience. More so, the contents are too many and a redesign can be done to make it more appealing.

Business Model

This site’s business model is not far fetch as you can see, it sells music, advertises, link up artiste and other service rendered are good ways to make money.

Final Thoughts

I see this site going a long way; it’s got good products and service and strategically located in a virgin market. I think anyone willing to invest in an online asset should give the founder a shout.

Online Networks

Website: Naijamusic.net
Twitter : @naijamusic
Facebook Page: NaijaMusic

Oh! More so Naijamusic brand is a registered trade mark of We-Media Entertainment Ltd.

Can Naijamusic rule the world? What is your take? Drop below…

Disclosure: I was involved at the early stage of development of this site before I handed over to the current development team. And I as also involved in the product development and business model.

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