Nigerian Entertain Today, thenetng.com launches

As the Nigerian Entertainment industry starts gaining consciousness of the power of the web, I expect more online-based media firms to spring up. Before now, the top online-media entertainment platform is bellanaija.com which couple with its colorful design and content, it has succeeded in raising the bar in online entertainment news.

I wrote way back in January about top internet icons, many artiste controlled the wave in the social networking sites… garnering fans from Facebook, MySpace and others. To also know the impact the entertainment industry in bringing to the web, take a look at the Lighupnigeria.org project and the outburst from an article written by Ruben Abati of Guardian news paper.

Back to thenetng.com, the company is founded by Black House Media and boast of its ability to use “… past, present and future platforms to deliver accurate, reliable and up to the minute news, entertainment and information to audience wherever they are.” Meaning; it is poised to use new and old technology to reach its audience. The most visible of the parts being social media, the site already have accounts on Facebook (www.facebook.com/thenetng) and Twitter (www.twitter.com/thenetng).

The official launching date of the site was last Monday 23^rd of November 2009 and specializes on

• Music (happenings, features, charts, album/song/video reviews, interviews)
• Movies (reviews, happenings, features, interviews)
• Fashion (features)
• Events coverage

Though contents on the site dated back to early this month (which I think is good for bootstrap) more news are being added everyday. The site is developed by one of our profiled top Nigerian Influencer Temi Kolawole “Antigravity” and based on wordpress blogging engine.

The New Deal

(Innovative or copy cat? Let’s see!)

Well in the mail I received from the founder it reads in part; “…We’re not doing something that has not been done before. We’re only doing old things in new ways; we’re doing things differently; putting the E back in entertainment journalism.“ The site does not explicitly say that they have come with an invention but they have come with reinvention which is key to staying competitive. One of the things I also find a great deal is authenticity. The company has promised to rely on its network of insiders and enthusiast and to abide by basic journalism rule and to make the users first! Well the new deal could be that its not “just another blog” but a serious entertainment media poised to become competitive.

The Real Deal

(These are some of the good side to this site, value expected.)

As the Nigerian Entertainment industry continues its growth, all available means of communication will definitely be explored to take it to the consumers, the internet is the least used of the communication media in Nigeria. While more businesses are expected to come along, the early adopters’ needs to set the standard and possibly enjoy good market share.

• Access to insider in the entertainment industry; this is a wonderful part as it will allow the visitors have a feel of the industry like they do on TV.
• The site also make use of social media (particularly Facebook and Twitter) to reach their audience. As Nigerian usage of social media grows, to “fish where the fishes are” is very cool.
• The site also said it would put the users’ first meaning that it will listen to what you and I says and make necessary changes as we demand (lolz)!

Business Model

It’s conspicuously displayed on the site that it planned to run on advertising business model. The sea is “kinda” wide for them to fish and more entertainment companies still needs to get the words out on the internet. I also foresee a possible pay-for-coverage of events as this site grows.

Go to the site here

It’s a good way to begin… more businesses being built around blogging! What is your take? Does this company have an edge in the industry?

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