Samsung Electronics is indeed taking Nigerian market seriously as it takes another giant step towards deepening its tie with the consumers in the country. Last Friday, Samsung signed up Banky W and Sasha P as brand ambassadors.
Bella Naija reported the photo session and press briefing where Fady Khatib, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA) said:
“We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths.”
“Banky W and Sasha’s blend of spirit and style, success and charm match strongly with the Samsung brand which prides itself on its innovation, style and superior products. Also, their dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers. We are indeed very proud and privileged to have them as our Brand Ambassadors.” He stressed.
The 2 artistes are big brands on their own and given their impacts on the entertainment scene, they will go a long way to boost Samsung’s brand. If you could recall, Banky W was the first brand ambassador for Etisalat Nigeria, with the success with Etisalat I sure believe he will deliver. Sasha on the other hand has been the most consistent lady singer in the country, she’s called first lady in case you forget.
Photo Credit: Bella Naija