Selecting where to advertise online for effective return

We last discussed about what online advertisement is, and its various advantages. We will be exploring today, where to place your ads to make good return on your effort.

Currently, Google takes home the large chunk of online advertising revenue. There are thousands of other sites you can advertise on, as the list keeps growing, the need to be more targeted and semantic arises. For effective advertising, you really need to know where your target audience is, what type of advert they consume, their surfing habit and time zones, etc. These will influence your choice of advertising medium. Let’s explore some …

Google Adwords

This is the flagship Google advertising product that has given high returns in recent times. With Google search remaining the leading search engine, the performance of this medium has continued to interest advertisers. Also looking at Google’s ad network, Adsense, it gives a better way to reach people in a more targeted way. The ads are contextual, placing your ads only to where related issues are behind discussed. Google advert is based on budget; you can specify how much you want to spend per ad per day and how much you are willing to per pay ad.

Yahoo

Is world’s most visited site and also uses geotargeting methods to serve ads, it can display ads relevant to Nigeria for someone browsing the net from Nigeria. Giving the number of people who use yahoo in Nigeria, it is sure a good advertising medium for you to consider. Yahoo advert is also based on budget; you can specify how much you want to spend per ad per day and how much you are willing to per pay ad.

Facebook

Currently the golden fish of social networking sites, Facebook has grown beyond 300 million active users, giving you a platform to reach million of people faster. Facebook ads are more targeted than other advertising platform like Yahoo and Google. With Facebook, you can target by country, region, age, sex and interest. This gives you options to target your niche better. Facebook is currently the second most visited site in Nigeria after Yahoo (overall).

News Sites

In our last ranking on most visited Nigerian sites, about 60% of the top ten are made up of news sites. Which to a large extent shows the browsing habit of Nigerians, and also let you to know the sites mostly visited by Nigerians. Though, Nigerian sites don’t have performance measuring tools, but their hits are considerably good.

Niche sites

To my observation, niche sites have a better Click-through-rate (CTR) given the relevance of your ad to the audience on the particular site. Like webtrendsng.com which is target at web people and people who are interested in web technologies, advertising a site or product with these people in mind gives a better return on your ads. Look around for sites with related interest in what you want to advertise, and you will get good return on your money.

Online advertising is the future, given the rate at which people move online. Couple with the fact that online advertisements are targetable, measurable and delivers value, the need to understand how to go about it is key to getting best from it.

In our next Issue, we will look at how to measure your advertisement performance and planning.

Have you advertised lately online or thinking of doing so? Do you have any challenge? Let’s hear you!

Photo Credit: seosemway.com

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