Surepay.com.ng: Nigeria’s online payment gateway

Easy online payment in Nigeria is one of the hindrances toward the growth of the market, as the internet market in Nigeria witness massive growth this year, surepay.com.ng has come to accelerate the growth. Primarily with the aim to help people buy something easily online and to help merchant sell their products seamlessly on the internet. In their own word “SurePay is a payment gateway that allows website owners and businesses to receive payments on their website from Interswitch, Etranzact, MasterCard and Visa (ATM) cardholders.” The platform is easy and helps websites owners accept payment both locally and internationally.

How it works

Website owners’ signs up for the service, integrate their API to the website, and start receiving payment. All payments made via this platform goes to the website owner’s account on the website which can later be transferred to specified bank account.

Buyers can use any of their cards to make payment on the site; Interswitch, etranzact, Mastercard and Visa. All these make it easier to buy something.

For developers, they are required go through training to be certified as “Certified SurePay Integrator (CSI)” to enable them integrate for any website willing to use the service. Read more on the official page…

Business Model

The business model adopted by this site is transaction broker as it helps sellers receive money from buyers. This model is needed in the Nigerian internet market; it will help accelerate the growth.

The New Deal

This site is a great innovation which arrived at the right time! Imagine websites willing to accept interswitch, they have to pay as much as N150,000 for that even though this service charges same amount as GTB web pay, it has so much more to offer.

• Easy payment for online transactions
• Single platform for multiple cards
• Catalogue applications and shipping processing applications

The Real Deal

• Verified website owners to help prevent fraudulent sites.
• Buy products and services from other SurePay merchants directly from the SurePay Cash Wallet at zero transaction charge
• Generate Rebates and Promo Codes for bonanzas and sales
• Auto-generated electronic invoice per transaction for buyers and business
• Mass mailer to all the merchant’s email contacts about their products
• View transaction history

Downside

• The site seem to have so many information yet to be filled, some links are not working.
• Also the cost is rather too expensive (N75, 000) for the small business it claims to want to help.
• Also why should developers go through certification training before they can ingrate the platform? Other bigger players around the globe don’t do this as it also reduces the adoption rate. A detailed how to should be developed instead of certification.
• Popularity of this site has not been felt in the industry, more publicity is needed.

Overall, this website is a great innovation and adoption will surely move the Nigerian internet market to more users and help businesses grow.

Nigerian internet market is on the move… what do you think about this site? (update) Remember to add “s” as in https://surepay.com.ng

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