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Potentials of The Nigerian Internet Market |
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| Posted: 17, Mar 2009 by Possicon | ||||||||||||||||||||||||||||||||||||||||||||||||||
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If there is any reason why the best time to invest in the internet business and infrastructure is not now, well I think the data below show speak volume. As a continuation to our research, below are some data for you to ponder upon. In this document we have data of Nigerian internet population, mobile population and the available markets in their respective industries. Given the fact that, majority (or all) the people who use these services (Internet & Mobile) are literate. Literate people as defined by CIA are those who can read and write from the ages of 15 years and above. Shockingly, Egypt is ahead of Nigeria in Largest users online in Africa
From the graphs above, we can see how virgin the Internet market is, just 10% of the available market. The mobile market is saturated, only 37% yet to be claimed. Looking at the trends of the Internet/Web, mobile platform has become the driver for users. In our part of the world, mobile usage is growing, platform that will enable WAP are not currently present on most phones hence an increase in that will help the growth. As the growth unfolds, we urge everyone in the websphere to generate ideas on how to better serve the people. You can subscribe below to receive full report of this write up (when completed). Do you see any growth? Do you have any idea/strategies to make it faster? Share below. |
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