The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful

• howsociable.com Social visibility score
• knowem.com Profile building tool
• Social Media for Firefox — Build a powerful social profile on social news & bookmarking sites
• semrush.com Find competitor organic search rankings
• Google Insights Keyword demand trends
• Page Inlink Analyzer Analyze inbound links, their Delicious bookmarks & keyword tags
• majesticseo.com Historical back-link tracking
• trackur.com Social media monitoring
• socialmention.com Real-time social search & scoring, social keyword research
• bit.ly Search friendly URL shortening with analytics
• analytics.postrank.com Track social engagement with combined Google & social analytics