The way the world is moving is toward an economy where people need intelligence, trusted advice to make decision. As you know, people have less time and high demand is on the little they have. To make your company, product and service stand out in this trust economy, you must build relationship. The key here is relationship! As many people you have trusted relationship with, the better your chance of success.

New Definition of ROI

You need to know that the definition for ROI as you were taught in the class has changed. It used to be “Return on Investment” now it means “Return on Influence”. The larger your influence, the better for your business and personality.

Trust Economy; The people, the currency

Trust economy is the economy where people make sound decision to go for your product and services based on their knowledge about what you offer them. This they get through recommendation from their “Trusted” network. Human-over-Ip is the protocol for the trust economy. Am sure we all are familiar with the general HTTP protocol. Yeah! That is the protocol of the internet, but it’s high time we recognized that; friendship, Social, business and every other activities we engage in real life has move over the internet, so the protocol as change! In our normal economy, we have law-backed-paper as money. This age things have changed, like I said earlier, people do not have much time; they have targets to meet and places to go. So for you to be able to get their attention you must have value that is much more than their targets. So, attention in this current age is the current for the Trust Economy.

For people to stop by and read your blog, to buy your product, come to your company, they must sense some value and sensing value is influenced by various things in this age. The most important of all are the people they trust, people they know and people who are in-touch with them.

The Magic Wand: Getting your clients/customers when you need them

It’s old-fashion to rush-to-market your product and service to people. They are concerned about their time and hard-earned money. People mostly don’t want to take another time to test your product. They want a product they know or someone they trust advise them to go for. You know, Celebrities and big figures around are used to advertise product, well the celebrity is being paid for the service and might not have tested the product. So the trust is not there any longer. People have tried over and over again and they are just tired of it. They buy product recommended by their friend than any other solid, classic advert. As you know, their friend is not being paid for the advice and the friend is talking from experience, hence the Trust level is very high.

For you to effectively get your clients when you need them, you need to have built relationship over time. They want to know you as human, they want to be sure that you have feelings; they want to know how much you care. So, when you meet the next person in the seminar, get interested in things they like most and discuss with them. Let them have a feel of your “human-hood”! Having connected with them, show them you care, give them related information to what you represent, be helpful on questions asked.

How are you building trust?

Note: this article has appeared on my old blog on my personal site.But as been updated.